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How to use your favourite podcast as exercise bait.

In 2014 Milkman, Minson and Volpp gave students gripping audiobooks they could only listen to at the gym. That group initially worked out about 51% more often than the control group. “Temptation bundling” ties a treat to a chore: the chore becomes more attractive, the treat less guilty. The effect faded over weeks – so the pairing needs upkeep.

Useful: Your series only while ironing, your favourite café only for doing taxes.

Source: doi.org

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