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Mind & EverydayFact

Why a tiny request sets up the big one.

In 1966, Freedman and Fraser asked homeowners to put a huge “Drive Carefully” sign in their front yard. Only 17% agreed. If they had placed a small sign in their window two weeks earlier, 76% said yes. Once you say yes, you see yourself as someone who helps – and you stay consistent.

Useful: If you want support, start with something small that almost nobody refuses.

Source: doi.org

SozialpsychologieUeberzeugenVerhandlung

Difficulty:

Question on this card

What raised agreement to the big sign in the experiment?

  1. A cash payment
  2. A prior small commitment
  3. A letter from the mayor
  4. Pressure from neighbours
Show the answer

Correct: A prior small commitment

The small commitment (a window sign) turned people into “helpers” – and helpers also said yes to the big sign.

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