Money & WorkFact

Some things sell better once they get more expensive.

For Veblen goods, demand rises with price because the price is the product: it signals status. Thorstein Veblen described this conspicuous consumption in 1899 in "The Theory of the Leisure Class". A high price deters others and thereby makes the good more exclusive.

Useful: That is why a discount campaign on a luxury brand works like sabotage on its own product.

Source: de.wikipedia.org

Konsum PreiseStatus

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