The world's most famous advertising experiment never happened.

Question on this card

What happened to Vicary's 1957 cinema experiment?

1. It was replicated many times
2. He admitted in 1962 it was a gimmick
3. It was banned by law
4. It only worked on children

Related cards

• Visual learner? Research finds no evidence.In surveys, over 90 percent of teachers believe people learn better when material matches their …
• Highlighting and rereading: the most popular study methods work least.In 2013 Dunlosky and colleagues rated ten learning techniques against hundreds of studies. …
• Half the viewers missed a gorilla walking through the frame.In 1999 Simons and Chabris showed a video of players passing a basketball. The task: count the …
• Facts don’t actually make people dig in.For years it was said that corrections strengthen false beliefs (the “backfire effect”). Wood and …
• A warm lecturer also looks more attractive. Same man, same face.In 1977 Nisbett and Wilson showed students two videos of the same lecturer with a Belgian accent …
• The person you're talking to got swapped. You don't notice.In 1998 Simons and Levin had a stranger ask pedestrians for directions. Two workers carried a door …
• The famous 150 friends is a very shaky number.Robin Dunbar extrapolated from brain size and group size across 38 primate genera to about 150 …
• You don't use 10 percent of your brain. You use all of it.Imaging shows activity across all brain regions, including during sleep. The brain is about 2 …

Keep reading

This card belongs to the topic Mind & Everyday. Every card is short, cites a source and can be saved – due ones come back by themselves later.

About Doomlearn · Projects · Legal notice · Privacy · Terms